Kód: 18175623
Presents the basics of brand management, providing both a theoretical and practical guide to brands, and placing emphasis on the theory that the consumer is a co-creator in a brand's identity.
55.54 €
Bežne: 61.76 €
Ušetríte 6.22 €
Nákupom získate 140 bodov
Presents the basics of brand management, providing both a theoretical and practical guide to brands, and placing emphasis on the theory that the consumer is a co-creator in a brand's identity.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
55.54 €
Osobný odber Bratislava a 2642 dalších
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