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Viac informácií o knihe Storytelling

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• Anotácia kniha
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Anotácia knihy

As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Storytelling
• Autor: Klaus Fog
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 254
• EAN: 9783540883487
• ISBN: 3540883487
• ID: 04333780
• Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnosť: 598 g
• Rozmery: 237 × 181 × 18 mm
• Dátum vydania: 08. June 2010

Obľúbené z iného súdka

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