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Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provi ... celý popis
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Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad unders
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
38.79 €
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