Kód: 04287303
Buyology
Autor Martin Lindstrom
The results of a highly ambitious research project that used the very latest brain-scanning technology to reveal what really goes on in our heads when we see an advertisement, hear a marketing slogan, taste rival brands or watch a ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 272
Nakladateľ: Cornerstone, 2009
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12.66 €
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Viac informácií o knihe Buyology
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Anotácia knihy
The results of a highly ambitious research project that used the very latest brain-scanning technology to reveal what really goes on in our heads when we see an advertisement, hear a marketing slogan, taste rival brands or watch a show sponsored by a major company.
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Media studies
12.66 €
- Celý názov: Buyology
- Autor: Martin Lindstrom
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 272
- EAN: 9781847940131
- ISBN: 1847940137
- ID: 04287303
- Nakladateľ: Cornerstone
- Hmotnosť: 196 g
- Rozmery: 197 × 130 × 17 mm
- Dátum vydania: 07. May 2009
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