Kod: 04011112
Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
Autor Brian J Carroll
Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build ... więcej
- Język:
Angielski - Oprawa: Twarda
- Liczba stron: 224
Wydawca: McGraw-Hill Education - Europe, 2006
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Opis
Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.
Szczegóły książki
Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing
34.70 €
- Pełny tytuł: Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
- Autor: Brian J Carroll
- Język: Angielski
- Oprawa: Twarda
- Liczba stron: 224
- EAN: 9780071458979
- ISBN: 0071458972
- ID: 04011112
- Wydawca: McGraw-Hill Education - Europe
- Waga: 496 g
- Wymiary: 239 × 162 × 22 mm
- Data wydania: 01. June 2006
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