Kod: 04010739
Manager's Guide to Distribution Channels
Autor Gorchels
Channel management has become one of the important components of a firm's competitive strategy, with mistakes often costing companies millions - and channel managers their careers. This title provides managers and decision makers ... więcej
- Język:
Angielski - Oprawa: Twarda
- Liczba stron: 320
Wydawca: MCGRAW-HILL Professional, 2004
- Więcej informacji o książce
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Opis
Channel management has become one of the important components of a firm's competitive strategy, with mistakes often costing companies millions - and channel managers their careers. This title provides managers and decision makers with tools and go-to-market strategies for refining channel strategies and managing distribution relationships.
Szczegóły książki
Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing
50.24 €
- Pełny tytuł: Manager's Guide to Distribution Channels
- Autor: Gorchels
- Język: Angielski
- Oprawa: Twarda
- Liczba stron: 320
- EAN: 9780071428682
- ISBN: 0071428682
- ID: 04010739
- Wydawca: MCGRAW-HILL Professional
- Waga: 520 g
- Wymiary: 240 × 162 × 29 mm
- Data wydania: 01. April 2004
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