Kod: 19117186
Marketing Manipulation: A Consumer's Survival Manual
Autor Kamins, Michael (Stony Brook Univ, Usa)
Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from a ... więcej
- Język:
Angielski - Oprawa: Twarda
- Liczba stron: 252
Wydawca: World Scientific Publishing Co Pte Ltd, 2018
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Opis
Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where co
Szczegóły książki
Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing
100.23 €
- Pełny tytuł: Marketing Manipulation: A Consumer's Survival Manual
- Autor: Kamins, Michael (Stony Brook Univ, Usa)
- Język: Angielski
- Oprawa: Twarda
- Liczba stron: 252
- EAN: 9789813234703
- ISBN: 9789813234703
- ID: 19117186
- Wydawca: World Scientific Publishing Co Pte Ltd
- Waga: 594 g
- Wymiary: 238 × 167 × 22 mm
- Data wydania: 01. October 2018
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