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Opis

Written by former staff journalist turned PR trainer/consultant Alex Singleton, The PR Masterclass distills the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity.§This useful guide is aimed at PR professionals as well as small business owners and entreprenuers implementing a PR strategy for the first time.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: PR Masterclass - How to Develop a Public Relations Strategy That Works
• Autor: Alex Singleton
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 208
• EAN: 9781118756232
• ISBN: 1118756231
• ID: 01994984
• Wydawca: John Wiley & Sons Inc
• Waga: 448 g
• Wymiary: 230 × 151 × 20 mm
• Data wydania: 03. January 2014

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