Code: 10026580
Price Elasticity
by Evelyn Friedel
Price is a fundamental profit driver. It is by far the most sensitive profit lever that managers can influence. Very small price changes translate into enormous changes in profit. Price elasticity indicates how sensitively consume ... more
- Language:
English - Binding: Hardback
- Number of pages: 185
Publisher: Peter Lang AG, 2014
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Book synopsis
Price is a fundamental profit driver. It is by far the most sensitive profit lever that managers can influence. Very small price changes translate into enormous changes in profit. Price elasticity indicates how sensitively consumers react to price changes. This book deals with this topic.
Book details
Book category Książki po angielsku Economics, finance, business & management Business & management Management & management techniques
103.34 €
- Full title: Price Elasticity
- Author: Evelyn Friedel
- Language: English
- Binding: Hardback
- Number of pages: 185
- EAN: 9783631647059
- ISBN: 9783631647059
- ID: 10026580
- Publisher: Peter Lang AG
- Weight: 408 g
- Dimensions: 153 × 215 × 17 mm
- Date of publishing: 28. October 2014
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