Zobacz książki o podobnej tematyce

Więcej informacji o Public Affairs in Practice

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Za ten zakup dostaniesz 97 punkty

Opis

"Public Affairs in Practice" explains how public affairs (PA) is now much more than just political lobbying. Modern PA includes working with other policy-making bodies, such as regulators, commercial organizations and other interested parties. This is the first book to examine the methods PA professionals use to make an impact. It takes each area of the industry in turn and looks at the tools involved in delivering a PA programme. It also highlights the potential benefits of public affairs, such as protecting an organization from perceived threats of new regulation; identifying new market opportunities; and, raising the profile of an organization. Case studies and tips from industry professionals make this a practical 'how to' guide for practitioners at all levels and students. Importantly, the authors consider not only established markets the US, UK and Western Europe but also the opportunities presented to companies from these countries by the EU accession states and China, where there are currently very few PA professionals. Finally, there is a discussion of future trends and developments in PA.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Public Affairs in Practice
• Podtytuł: A Practical Guide to Lobbying
• Autor: Stuart Thomson, Steven A. John
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 192
• EAN: 9780749444723
• ISBN: 074944472X
• ID: 04675198
• Wydawca: Kogan Page Ltd
• Waga: 312 g
• Wymiary: 230 × 158 × 16 mm
• Data wydania: 03. November 2006

Ulubione w innej kategorii

---

---

---