Kod: 19750710
Qualitative Marketing Research
Autor MAISON
This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and conte ... więcej
- Język:
Angielski - Oprawa: Miękka
- Liczba stron: 238
Wydawca: Taylor & Francis Ltd, 2018
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Opis
This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about
Szczegóły książki
Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing
56.50 €
- Pełny tytuł: Qualitative Marketing Research
- Autor: MAISON
- Język: Angielski
- Oprawa: Miękka
- Liczba stron: 238
- EAN: 9781138607767
- ISBN: 9781138607767
- ID: 19750710
- Wydawca: Taylor & Francis Ltd
- Waga: 470 g
- Wymiary: 174 × 246 × 15 mm
- Data wydania: 15. October 2018
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