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Opis

The revolutionary Volkswagen advertising campaign of the 1960s and 70s is universally acknowledged to be the greatest and most influential ever created and was acclaimed as 'the campaign of the century' in the Millennium editions of Time Magazine and the US ad industry bible Advertising Age. Remember those great Volkswagen ads? is the only comprehensive review of this definitive ad campaign. It features a brief history of the iconic Volkswagen Beetle, followed by an account of the birth of the campaign at US ad agency Doyle Dane Bernbach (DDB). This much enlarged and updated edition is illustrated with over 450 reproductions of press advertisements and TV commercial storyboards primarily featuring the VW Beetle, but also the Van, Bus and Camper and finally the VW Fastback and Squareback vehicles. Also included is a new section devoted to the billboards created by DDB in Los Angeles, as well as some of the ads created by their offices in Europe. The book is the result of years of research and numerous face-to-face meetings between the internationally renowned authors and DDB and Volkswagen executives around the world.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Remember Those Great Volkswagen Ads?
• Autor: Alfredo Marcantonio, David Abbott, John O'Driscoll
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 364
• EAN: 9781858946344
• ISBN: 1858946344
• ID: 05118143
• Wydawca: Merrell Publishers Ltd
• Waga: 1842 g
• Wymiary: 217 × 281 × 34 mm
• Data wydania: 30. September 2014

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