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Opis

This volume offers unique new strategies and management rules for investing in, earning and keeping reputation capital safe in today s unpredictable and complex markets. It presents enlightening insights from a wide variety of key industries, including the automotive, chemical, finance, food, luxury, energy and pharmaceutical sectors. A team of international authors opens a controversial debate on the positive and negative aspects of reputation in the 21st Century, and challenges conventional approaches to reputation management, for example with regard to CEO positioning, CSR, corporate communications or social media. Reputation Capital is a practical guidebook with a firm foundation in the latest research from leading universities around the world; an indispensable tool for people in charge when it comes to managing reputation.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Reputation Capital
• Podtytuł: Building and Maintaining Trust in the 21st Century
• Autor: Joachim Klewes, Robert Wreschniok
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 408
• EAN: 9783642016295
• ISBN: 3642016294
• ID: 01649725
• Wydawca: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Waga: 760 g
• Wymiary: 240 × 165 × 31 mm
• Data wydania: 01. October 2009

Ulubione w innej kategorii

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