Kód: 37018783
Strategic Marketing
Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give i ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 600
Nakladateľ: Oxford University Press, 2022
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Anotácia knihy
Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.
Parametre knihy
114.13 €
- Celý názov: Strategic Marketing
- Podnázov: Creating Competitive Advantage
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 600
- EAN: 9780198856764
- ISBN: 0198856768
- ID: 37018783
- Nakladateľ: Oxford University Press
- Hmotnosť: 1148 g
- Rozmery: 189 × 246 × 29 mm
- Dátum vydania: 02. June 2022
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