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Opis

Which eco-labels and which place-of-origin labels add§value to food §items? Just how much value do they add? And for which§consumers? §This study demonstrates that a knowledge of the§somehow and the §somewhere of food has measurable monetary value for§consumers. §The study sets out to establish the value to§consumers of particular §eco-labels and geo-labels. The Value of Eco-Labelling§reports the §values of Organic, Certified Organic, Natural and§Eco, as well as of §country-of-origin labelling (CoOL) and regional§provenance §labelling. The interaction effects of multiple food§labelling claims are §identified. Based on a raft of demographic measures,§The Value of §Eco-Labelling identifies just which consumers are§responsive to §which claims. This book reveals an efficient and§effective §methodology for quantifying consumer value. The Value§of Eco-§Labelling presents a treasure trove of data,§analysis, insights and §surprises. The Value of Eco-Labelling will be§essential reading for §food producers, marketers and certifiers, as well as§for agricultural §departments, organisations, advisers, policy makers,§consumer §advocates and researchers.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Value of Eco-Labelling
• Autor: John Paull
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 196
• EAN: 9783639154955
• ISBN: 3639154959
• ID: 06823994
• Wydawca: VDM Verlag
• Waga: 295 g
• Wymiary: 229 × 152 × 11 mm
• Data wydania: 07. October 2009

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