Kod: 20296421
Unlocking the Customer Value Chain
Autor Thales S. Teixeira, Greg Piechota
Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can ... więcej
- Język:
Angielski - Oprawa: Twarda
- Liczba stron: 352
Wydawca: Random House USA Inc, 2019
- Więcej informacji o książce
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Opis
Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it--while hig
Szczegóły książki
Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing
23.22 €
- Pełny tytuł: Unlocking the Customer Value Chain
- Autor: Thales S. Teixeira, Greg Piechota
- Język: Angielski
- Oprawa: Twarda
- Liczba stron: 352
- EAN: 9781524763084
- ISBN: 9781524763084
- ID: 20296421
- Wydawca: Random House USA Inc
- Waga: 578 g
- Wymiary: 168 × 243 × 31 mm
- Data wydania: 19. February 2019
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