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Opis

In Cruising's ten million-passenger plus, multi-§billion dollar, transnational world, ships entering §the market must woo the public imagination in order §to compete. Ships that do so, become legends. What §do they possess that others don't? A Grounded Theory §Approach, Delphi Exercise, and worldwide electronic §survey are used to create a model and identify §legendary ships. Factor Analysis distills identified §tangible and intangible properties into four §composite factors of Attractiveness, Significance, §Power, & Competitive Advantage. Significantly, no §modern cruise ships were among the top legends; save §Queen Mary 2, built, marketed, and viewed as an §ocean liner; indicating that the public views ocean §liners and cruise ships as distinct entities. Seeing §legendary ships, "grand hotels of the sea," as §extensions of other hospitality & tourism legends, §this book will be useful to hospitality, marketing, §and communications professionals; maritime §historians; architecture & transportation §enthusiasts; and anyone else interested in a unique §blending of qualitative and quantitative research.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: What makes a Passenger Ship a Legend
• Autor: Andrew Coggins
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 388
• EAN: 9783639143850
• ISBN: 363914385X
• ID: 06822988
• Wydawca: VDM Verlag
• Waga: 567 g
• Wymiary: 229 × 152 × 22 mm
• Data wydania: 22. April 2009

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