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Opis

Expert Raleigh Pinskey shares everything she and other top publicists, newspaper editors, and TV and radio producers know about understanding the media and harnessing the power of publicity--from launching campaigns to handling interviews, from free PR to the do's and don'ts of visual materials. More than just a step-by-step guide, this book provides hands-on advice and intuitive skills that generate results. **Lightning Print On Demand Title

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: You Can Hype Anything: Creative Tactics and Advice for Anyone with a Product or Business to Promote
• Autor: Raleigh Pinskey
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 184
• EAN: 9780806516301
• ISBN: 0806516305
• ID: 04720109
• Wydawca: Kensington Publishing
• Waga: 282 g
• Wymiary: 228 × 153 × 11 mm
• Data wydania: 19. March 1995

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