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Book synopsis

The first step-by-step guidebook for successful innovation planning§Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: 101 Design Methods
• Subtitle: A Structured Approach for Driving Innovation in Your Organization
• Author: Vijay
• Language: English
• Binding: Paperback
• Number of pages: 336
• EAN: 9781118083468
• ISBN: 1118083466
• ID: 01212067
• Publisher: John Wiley & Sons Inc
• Weight: 682 g
• Dimensions: 231 × 191 × 15 mm
• Date of publishing: 23. October 2012

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