Adding Value (RLE Marketing) / Najlacnejšie knihy
Adding Value (RLE Marketing)

Code: 10042267

Adding Value (RLE Marketing)

by Geoffrey G Jones

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brand ... more

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Book synopsis

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Manufacturing industries

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