Code: 22291403
Augmented Customer Strategy - CRM in the Digital Age
by Gilles N&prime Goala, Virginie Pez-Peirard, Isabelle Prim-Allaz
Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available ... more
- Language:
English - Binding: Hardback
- Number of pages: 336
Publisher: ISTE Ltd, 2019
- More about this
158.32 €
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Book synopsis
Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportun
Book details
Book category Books in English Economics, finance, business & management Business & management
158.32 €
- Full title: Augmented Customer Strategy - CRM in the Digital Age
- Author: Gilles N&prime Goala, Virginie Pez-Peirard, Isabelle Prim-Allaz
- Language: English
- Binding: Hardback
- Number of pages: 336
- EAN: 9781786303721
- ISBN: 1786303728
- ID: 22291403
- Publisher: ISTE Ltd
- Weight: 664 g
- Dimensions: 240 × 162 × 25 mm
- Date of publishing: 10. May 2019
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