Code: 09361930
Brand Experience
by Andreas Baetzgen
Das Buch zeigt, wie Unternehmen den Kunden entlang der gesamten Customer Journey optimal begleiten. Mit neuesten Erkenntnissen aus der Konsumentenforschung sowie innovativen Lösungsstrategien und Best Practice Cases z. B. aus Data ... more
- Language:
German - Binding: Hardback
- Number of pages: 368
Publisher: Schäffer-Poeschel, 2015
- More about this
51.86 €
RRP: 55.56 €
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Book synopsis
Das Buch zeigt, wie Unternehmen den Kunden entlang der gesamten Customer Journey optimal begleiten. Mit neuesten Erkenntnissen aus der Konsumentenforschung sowie innovativen Lösungsstrategien und Best Practice Cases z. B. aus Data Analytics, Mediaplanung, CRM.
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Werbung, Marketing
51.86 €
- Full title: Brand Experience
- Subtitle: An jedem Touchpoint auf den Punkt begeistern
- Author: Andreas Baetzgen
- Language: German
- Binding: Hardback
- Number of pages: 368
- EAN: 9783791034317
- ISBN: 3791034316
- ID: 09361930
- Publisher: Schäffer-Poeschel
- Weight: 989 g
- Dimensions: 243 × 175 × 23 mm
- Date of publishing: 23. November 2015
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