Code: 04776491

Building Global Mindsets

Name: Building Global Mindsets
Brand: Palgrave USA
SKU: 04776491
Price: 109.34 EUR
Availability: InStock
Author: Cyril Bouquet
ISBN: 9781403946485

by Cyril Bouquet

Language: English
Binding: Hardback
Number of pages: 164
Publisher: Palgrave USA, 2005
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Book synopsis

Today's multinational enterprises are headed for trouble unless their top-level executives manage to pay the appropriate amount of 'attention' to what is happening in the farther corners of the business world. With trillions of internal company documents circulating in corporate offices everyday, it's easy to lose sight of priorities by concentrating on the wrong signals. Drawing from compelling research, Bouquet describes the attention practices of 136 global firms, thereby shedding new light on the relationship between global mindsets and overall company performance.