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Book synopsis

Tom Doctoroff marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs.

Book details

Book category Books in English Economics, finance, business & management Business & management International business

• Full title: What Chinese Want
• Author: Tom Doctoroff
• Language: English
• Binding: Paperback
• Number of pages: 272
• EAN: 9781137278357
• ISBN: 1137278358
• ID: 01339393
• Publisher: Palgrave Macmillan
• Weight: 308 g
• Dimensions: 232 × 156 × 18 mm
• Date of publishing: 05. May 2015

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