Code: 05132982

Cross-Cultural Business Behavior

Name: Cross-Cultural Business Behavior
Brand: Copenhagen Business School Press
SKU: 05132982
Price: 39.89 EUR
Availability: BackOrder

by Richard R Gesteland

Language: English
Binding: Hardback
Number of pages: 399
Publisher: Copenhagen Business School Press, 2021
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Book synopsis

The theme of this new edition is CHANGE. First of all, cultures change: Business behavior in markets around the world is constantly evolving, impelled by generational shifts, improvements in education and (especially) increasing exposure to the world marketplace. That is why all 43 Negotiator Profiles have been thoroughly updated, with new cases