Code: 08656747
Transcultural Marketing for Incremental and Radical Innovation
by Bryan Christiansen, Christiansen, Bryan Christiansen
"This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and se ... more
- Language:
English - Binding: Hardback
- Number of pages: 394
Publisher: Idea Group,U.S., 2013
- More about this
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Book synopsis
"This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages"--
Book details
Book category Books in English Economics, finance, business & management Business & management International business
218.26 €
- Full title: Transcultural Marketing for Incremental and Radical Innovation
- Author: Bryan Christiansen, Christiansen, Bryan Christiansen
- Language: English
- Binding: Hardback
- Number of pages: 394
- EAN: 9781466647497
- ISBN: 9781466647497
- ID: 08656747
- Publisher: Idea Group,U.S.
- Weight: 1726 g
- Dimensions: 286 × 221 × 36 mm
- Date of publishing: 30. November 2013
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