Car Launch / Najlacnejšie knihy
Car Launch

Code: 06544310

Car Launch

by Art Kleiner

Car Launch: The Human Side of Managing Change is the first book in the new Oxford series, The Learning History Library. It is edited by Art Kleiner and George Roth, both of whom originated the concept of the learning history. Thes ... more

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Book synopsis

Car Launch: The Human Side of Managing Change is the first book in the new Oxford series, The Learning History Library. It is edited by Art Kleiner and George Roth, both of whom originated the concept of the learning history. These extended "Living" case studies use an innovative format based on "the jointly told tale" to help narrate the story of major intra-firm transitions. The learning history succeeds in balancing traditional research with pragmatic imperatives and powerful imagery.

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Book category Books in English Economics, finance, business & management Industry & industrial studies Manufacturing industries

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