Code: 04891826

Competitor Analysis - Turning Intelligence into Success

Name: Competitor Analysis - Turning Intelligence into Success
Brand: John Wiley & Sons Inc
SKU: 04891826
Price: 45.35 EUR
Availability: InStock
Author: David Hussey
ISBN: 9780471499916

by David Hussey, Per V. Jenster

Language: English
Binding: Paperback
Number of pages: 296
Publisher: John Wiley & Sons Inc, 2000
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Book synopsis

This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition. Competitor Analysis: Turning Intelligence into Success goes beyond the broad concepts, and gives practical advice on how to obtain and use the necessary information, offers strategies for both attack and defence. The text builds on a sound conceptual foundation, and draws heavily on the authora s practical experience.