Code: 11064013

Contagious

Name: Contagious
Brand: Harper Collins Publishers
SKU: 11064013
Price: 29.49 EUR
Availability: BackOrder
Author: Jonah Berger
ISBN: 9781442359376

by Jonah Berger, Keith Nobbs

Why do certain products and ideas go viral? Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious.

Language: English
Binding: CD
Number of pages: 6
Publisher: Harper Collins Publishers, 2013
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Title synopsis

Why do certain products and ideas go viral? Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious.