You might also like

More about Conversion Optimization

• Book details
• Synopsis
• Trending among others

You get 61 loyalty points

Book synopsis

How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to give your visitors the material they need to make a quick buying decision -- without driving them away through navigation or information overload. With this book, you'll examine various techniques for blending successful website sales approaches with the particular needs of your business and the people you want to attract. Based on the authors' years of experience in helping businesses bring customers to the online cash register, Conversion Optimization addresses every aspect of the process, from landing visitors to finalizing the sale. This book will help you increase the buyer to visitor ratio significantly, whether you're involved with marketing at a large e-commerce site or manage a modest online operation. * Walk through the different stages of a sale * Determine what to include on the landing page * Get methods for dealing with different kinds of customers * Learn ways of testing which approaches work * Evaluate which tools matter most in particular contexts

Book details

Book category Books in English Economics, finance, business & management Business & management E-commerce: business aspects

• Full title: Conversion Optimization
• Author: Khalid Saleh
• Language: English
• Binding: Paperback
• Number of pages: 300
• EAN: 9781449377564
• ISBN: 1449377564
• ID: 04228737
• Publisher: O'Reilly Media
• Weight: 482 g
• Dimensions: 232 × 178 × 14 mm
• Date of publishing: 23. November 2010

Trending among others

---

---

---