Code: 16548807
Creating Signature Stories
by David Aaker
Creating Signature Stories applies the power of storytelling-a key to any digital program-to strategic messaging.
- Language:
English - Binding: Paperback
- Number of pages: 190
Publisher: Morgan James Publishing llc, 2018
- More about this
14.83 €
RRP: 18.33 €
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Book synopsis
Creating Signature Stories applies the power of storytelling-a key to any digital program-to strategic messaging.
Book details
Book category Books in English Economics, finance, business & management Business & management E-commerce: business aspects
14.83 €
- Full title: Creating Signature Stories
- Subtitle: Strategic Messaging that Energizes, Persuades and Inspires
- Author: David Aaker
- Language: English
- Binding: Paperback
- Number of pages: 190
- EAN: 9781683506119
- ISBN: 1683506111
- ID: 16548807
- Publisher: Morgan James Publishing llc
- Weight: 256 g
- Dimensions: 214 × 139 × 16 mm
- Date of publishing: 22. March 2018
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