Code: 04284416
Brand Leadership
by David Aaker
A leading consultant on branding offers a guide to winning the branding battle and maintaining sustainable competition, vital to customer loyalty.
- Language:
English - Binding: Paperback
- Number of pages: 368
Publisher: Simon & Schuster, 2009
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11.14 €
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Book synopsis
A leading consultant on branding offers a guide to winning the branding battle and maintaining sustainable competition, vital to customer loyalty.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
11.14 €
- Full title: Brand Leadership
- Author: David Aaker
- Language: English
- Binding: Paperback
- Number of pages: 368
- EAN: 9781847398352
- ISBN: 1847398359
- ID: 04284416
- Publisher: Simon & Schuster
- Weight: 262 g
- Dimensions: 198 × 131 × 24 mm
- Date of publishing: 01. October 2009
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