Code: 04039357

Creativity

Name: Creativity
Brand: Palgrave Macmillan
SKU: 04039357
Price: 55.47 EUR
Availability: InStock
Author: Herbert M. Meyers
ISBN: 9780230001343

by Herbert M. Meyers, Richard Gerstman

Language: English
Binding: Hardback
Number of pages: 228
Publisher: Palgrave Macmillan, 2007
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Book synopsis

This fascinating book is about creativity in business, management and many other professions. The authors interviewed well known creative people, including directors, authors, artists and business people, to identify how the creative process made them successful and how the process works. Their analysis shows that while there are common themes, creativity will also solve problems with uncommon results. Anyone concerned with creativity can learn from the illuminating views of twenty creative leaders.