Code: 03025818
A book that intends to bridge the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. It is suitable for academics and students interested i ... more
English
58.08 €
RRP: 64.52 €
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Book synopsis
A book that intends to bridge the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. It is suitable for academics and students interested in applied data mining.
Book details
Book category Books in English Economics, finance, business & management Business & management Business mathematics & systems
58.08 €
English
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