Code: 03025818
Effective CRM using Predictive Analytics
by Antonios Chorianopoulos
A book that intends to bridge the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. It is suitable for academics and students interested i ... more
- Language:
English - Binding: Hardback
- Number of pages: 392
Publisher: John Wiley and Sons Ltd, 2015
- More about this
58.08 €
RRP: 64.52 €
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Book synopsis
A book that intends to bridge the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. It is suitable for academics and students interested in applied data mining.
Book details
Book category Books in English Economics, finance, business & management Business & management Business mathematics & systems
58.08 €
- Full title: Effective CRM using Predictive Analytics
- Author: Antonios Chorianopoulos
- Language: English
- Binding: Hardback
- Number of pages: 392
- EAN: 9781119011552
- ISBN: 9781119011552
- ID: 03025818
- Publisher: John Wiley and Sons Ltd
- Weight: 730 g
- Dimensions: 177 × 251 × 23 mm
- Date of publishing: 25. December 2015
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