Customer Relationship Management / Najlacnejšie knihy
Customer Relationship Management

Code: 04010372

Customer Relationship Management

by Kirstin L Anderson

As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, w ... more

19.20 €

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Book synopsis

As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are effective, and how to create and manage both short- and long-term relationships.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

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