Code: 19755818

Gamification

Name: Gamification
Brand: Springer International Publishing AG
SKU: 19755818
Price: 184.88 EUR
Availability: InStock
Author: STEFAN STIEGLITZ
ISBN: 9783319833194

by STEFAN STIEGLITZ

Language: English
Binding: Paperback
Number of pages: 164
Publisher: Springer International Publishing AG, 2018
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RRP: 200.37 €

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Book synopsis

This compendium introduces game theory and gamification to a number of different domains and describes their professional application in information systems. It explains how playful functions can be implemented in various contexts and highlights a range of concrete scenarios planned and developed for several large corporations. In its first part the book presents the fundamentals, concepts and theories of gamification. This is followed by separate application-oriented sections - each containing several cases - that focus on the use of gamification in customer management, innovation management, teaching and learning, mobile applications and as an element of virtual worlds. The book offers a valuable resource for readers looking for inspiration and guidance in finding a practical approach to gamification.