Code: 13747983
Introduction to Market Access for Pharmaceuticals
by Mondher Toumi
Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the targ ... more
- Language:
English - Binding: Paperback
- Number of pages: 204
Publisher: Taylor & Francis Ltd, 2017
- More about this
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Book synopsis
Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers' needs, t
Book details
Book category Books in English Economics, finance, business & management Industry & industrial studies Manufacturing industries
167.98 €
- Full title: Introduction to Market Access for Pharmaceuticals
- Author: Mondher Toumi
- Language: English
- Binding: Paperback
- Number of pages: 204
- EAN: 9781138032187
- ISBN: 9781138032187
- ID: 13747983
- Publisher: Taylor & Francis Ltd
- Weight: 528 g
- Dimensions: 218 × 293 × 16 mm
- Date of publishing: 04. January 2017
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