Code: 48115303
Just Evil Enough reveals the mindset and tactics that subversive marketers use to forge an essential advantage in an unfair world. Packed with fascinating case studies and practical frameworks, it's a must-read for start-up founde ... more
English
44.09 €
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Book synopsis
Just Evil Enough reveals the mindset and tactics that subversive marketers use to forge an essential advantage in an unfair world. Packed with fascinating case studies and practical frameworks, it's a must-read for start-up founders, brand owners, and anyone who wants to win in the attention economy.
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Werbung, Marketing
44.09 €
English
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