Code: 16097696
Longevity Economy
by Joseph F. Coughlin
Based on cutting-edge research into demographics, technology, and the ambitions and aspirations of those in the over-fifty market, the director of the MIT AgeLab shows how businesses can profit from designing for and marketing to ... more
- Language:
English - Binding: Hardback
- Number of pages: 352
Publisher: PublicAffairs,U.S., 2017
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29.85 €
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Book synopsis
Based on cutting-edge research into demographics, technology, and the ambitions and aspirations of those in the over-fifty market, the director of the MIT AgeLab shows how businesses can profit from designing for and marketing to people fifty and over, and selling them products and services they truly want and need.
Book details
Book category Books in English Economics, finance, business & management Business & management
29.85 €
- Full title: Longevity Economy
- Author: Joseph F. Coughlin
- Language: English
- Binding: Hardback
- Number of pages: 352
- EAN: 9781610396639
- ISBN: 1610396634
- ID: 16097696
- Publisher: PublicAffairs,U.S.
- Weight: 570 g
- Dimensions: 163 × 241 × 35 mm
- Date of publishing: 07. November 2017
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