Marketing High Technology / Najlacnejšie knihy
Marketing High Technology

Code: 09163176

Marketing High Technology

by William H Davidow

Marketing is civilized warfare. And as high-tech products become increasingly standardized--practically identical, from the customer's point of view--it is marketing that spells life or death for new devices or entire firms. In a ... more

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Book synopsis

Marketing is civilized warfare. And as high-tech products become increasingly standardized--practically identical, from the customer's point of view--it is marketing that spells life or death for new devices or entire firms. In a book that is as fascina

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Book category Books in English Economics, finance, business & management Business & management

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