You might also like

More about Pharmaceutical Lifecycle Management - Making the Most of Each and Every Brand

• Book details
• Synopsis
• Trending among others

You get 236 loyalty points

Book synopsis

This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management. The authors share their combined 50 years of experience in the industry, citing numerous recent examples and case histories, and demonstrating how different measures can be combined to create winning strategies. The text helps pharmaceutical professionals understand challenges facing the industry and the role LCM has in confronting them, and offers a look ahead to predict which LCM strategies will continue to be effective in the future. A must-read for pharmaceutical executives and managers.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Manufacturing industries

• Full title: Pharmaceutical Lifecycle Management - Making the Most of Each and Every Brand
• Author: Tony Ellery, Neal Hansen
• Language: English
• Binding: Hardback
• Number of pages: 412
• EAN: 9780470487532
• ISBN: 0470487534
• ID: 01388397
• Publisher: John Wiley & Sons Inc
• Weight: 720 g
• Dimensions: 155 × 238 × 26 mm
• Date of publishing: 15. June 2012

Trending among others

---

---

---