Code: 01324928

Purpose

Name: Purpose
Brand: PALGRAVE MACMILLAN
SKU: 01324928
Price: 16.91 EUR
Availability: InStock
Author: Nikos Mourkogiannis
ISBN: 9780230605305

by Nikos Mourkogiannis

Language: English
Binding: Paperback
Number of pages: 272
Publisher: PALGRAVE MACMILLAN, 2008
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Book synopsis

In Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Mourkogiannis argues that companies must satisfy the need for purpose - a set of values that defines an organization and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success.