You might also like

More about Rural Marketing

• Book details
• Synopsis
• Trending among others

You get 69 loyalty points

Book synopsis

This highly practical and informative book provides unique insights into the essential features of rural markets in India, as well as challenges posed by the rural consumer. Retaining the managerial perspective of the first edition, this second edition has been thoroughly revised and expanded, and examines in more detail the concept of rural markets and rural marketing. It also contains numerous short cases throughout to illustrate how social and cultural habits influence rural consumer behaviour. The book contains comprehensive insights into: - the nature and patterns of rural behaviour - a detailed profile of the rural market - the opportunities available in rural markets and new methods used to access the rural consumer - strategic decisions for new product development - promotion, distribution, communication, and channel servicing decisions - the importance of rural market institutions such as haats and melas - emerging channels to access rural market products

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Rural Marketing
• Subtitle: Targeting the Non-urban Consumer
• Author: Sanal Kumar Velayudhan
• Language: English
• Binding: Paperback
• Number of pages: 252
• EAN: 9780761935889
• ISBN: 0761935886
• ID: 04684820
• Publisher: SAGE Publications Inc
• Weight: 322 g
• Dimensions: 211 × 142 × 15 mm
• Date of publishing: 04. December 2007

Trending among others

---

---

---