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Book synopsis

This is the first book to describe the history of the innovation of the bank card, from development to commercialization. It describes the strategies employed by innovators in order to achieve competitive advantage, and the use of technology to manage implementation. Interviews and questionnaire surveys are conducted with all the major players in the bank card industry Barclays, Citibank, American Express, Diners Club, Visa International, Mondex International and Europay. The result is a clear and penetrating insight into all aspects of the bank card market.

Book details

Book category Books in English Economics, finance, business & management Business & management Business competition

• Full title: Strategies of Competition in the Bank Card Business
• Author: Jarunee Wonglimpiyarat
• Language: English
• Binding: Paperback
• Number of pages: 124
• EAN: 9781903900550
• ISBN: 1903900557
• ID: 05130157
• Publisher: Sussex Academic Press
• Weight: 212 g
• Dimensions: 232 × 159 × 8 mm
• Date of publishing: 01. February 2005

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