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Book synopsis

Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.

Book details

Book category Books in English Economics, finance, business & management Business & management Business strategy

• Full title: Structured Creativity
• Subtitle: Formulating an Innovation Strategy
• Author: Tim Sauber, Hugo Tschirky
• Language: English
• Binding: Hardback
• Number of pages: 227
• EAN: 9781403991508
• ISBN: 1403991502
• ID: 04777711
• Publisher: Palgrave USA
• Weight: 422 g
• Dimensions: 223 × 138 × 18 mm
• Date of publishing: 06. December 2005

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