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Book synopsis

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations.

Book details

Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Werbung, Marketing

• Full title: Total Revenue Management (TRM)
• Language: English
• Binding: Paperback
• Number of pages: 191
• EAN: 9783030469870
• ISBN: 3030469875
• ID: 36281361
• Publisher: Springer Nature Switzerland AG
• Weight: 454 g
• Dimensions: 235 × 155 × 13 mm
• Date of publishing: 04. June 2021

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