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Book synopsis

Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time in this authoritative new book, Anholt shares his insights and unique experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their 'competitive identity'.

Book details

Book category Książki po angielsku Economics, finance, business & management Business & management International business

• Full title: Competitive Identity
• Author: S Anholt
• Language: English
• Binding: Hardback
• Number of pages: 147
• EAN: 9780230500280
• ISBN: 0230500285
• ID: 04040369
• Publisher: PALGRAVE MACMILLAN
• Weight: 392 g
• Dimensions: 240 × 162 × 15 mm
• Date of publishing: 13. November 2006

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