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Opis

2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: How to Write a Good Advertisement
• Autor: Victor O Schwab
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 252
• EAN: 9781614278863
• ISBN: 9781614278863
• ID: 10804089
• Wydawca: Martino Fine Books
• Waga: 390 g
• Wymiary: 234 × 156 × 14 mm
• Data wydania: 05. October 2015

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