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Opis

For undergraduate and graduate courses in marketing research. An applied and practical marketing research textWith a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Marketing Research: An Applied Orientation, Global Edition
• Autor: Naresh K. Malhotra
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 888
• EAN: 9781292265636
• ISBN: 1292265639
• ID: 21331270
• Wydawca: PEARSON Education Limited
• Waga: 1736 g
• Wymiary: 275 × 217 × 27 mm
• Data wydania: 06. May 2019

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