Code: 09105703

Value Proposition Design

by Alexander Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith, T. A. Wegberg

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Language: German
Binding: Paperback
Number of pages: 316
Publisher: Campus Verlag, 2015
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Book synopsis

Die Entdeckung der Must-have-Formel§§Bücher zur Produktentwicklung gibt es viele. Dennoch ist die Quote an Flops immens. Mit Alexander Osterwalders "Value Proposition Design" wäre das nicht passiert! Der Erfinder von "Business Model Generation" liefert die kreative Bauanleitung für innovative Produkte. Sein Ziel: Schluss mit sinnlosen Dingen, die keiner will. Mit Osterwalders bewährtem Canvas-Konzept entsteht spielerisch die perfekte Passform zwischen Produkt und Kunde. Praxisorientiert zeigt das Buch, wie aus der Idee ein Must-have wird. Ein Onlineservice mit Tools, Tests und Fallstudien sowie die Schnittstelle zur Business-Model-Generation-Community ergänzen das Powerpaket. Der neue Osterwalder mit Haben-wollen-Effekt!

Book details

Book category Książki po niemiecku Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Management

28.44 €

Full title: Value Proposition Design
Subtitle: Entwickeln Sie Produkte und Services, die Ihre Kunden wirklich wollen Die Fortsetzung des Bestsellers Business Model Generation!
Author: Alexander Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith, T. A. Wegberg
Language: German
Binding: Paperback
Number of pages: 316
EAN: 9783593503318
ISBN: 359350331X
ID: 09105703
Publisher: Campus Verlag
Weight: 824 g
Dimensions: 243 × 191 × 22 mm
Date of publishing: 03. February 2015